Heavy biased media involvement in reporting news

Is the media supposed to be non-biased? Are they supposed to report the news and only the news? Are they supposed to insert their own opinions, reflections, or insight into the stories they publish?

In this article: http://www.msnbc.msn.com/id/28166218 They are talking about the Auto Industry bailout bill that failed in the Senate. Would 'failed in the senate' be sufficient?

Apparently not:

"Senate refused to pass a rescue bill" <-- that seems mostly un-biased right? It WAS the Senate. they DID refuse to pass. And it IS a 'rescue' bill. Ok

"The Wall Street bailout fund is one of the few remaining options for ..." hmmm... 'few remaining options'?? Sounds a little like the media is suggesting that the $700 Billion is the 'remaining' (only?) option.

"... and the 3 million jobs it touches ..." This number keeps climbing. It started with the 250,000 employees, then expanded to 2 million, then to 2.5 million and now it's 3 million. Well heck - I drive a car - does that mean it 'touches' me? So I guess it's actually now 3,000,001 - and counting for the sake of selling media.

"Thursday’s implosion followed yet another set ..." Now it's gone from 'failed' to 'implosion'. Who decided to use that word? The 'media'.

And finally:

"The stunning disintegration ..." 'stunning' 'disintegration'. huh? What? I thought it 'failed in the Senate'. Now it's a stunning disintegration. Fascinating.

And I stopped reading at that point. I was hoping for an un-biased article detailing the status of an ill-founded (because I'm not media, I can insert my own opinions here) auto industry bailout bill.

However, to finish that last quoted line:

"The stunning disintegration was eerily reminiscent of the defeat of the $700 billion Wall Street bailout in the House, which sent the Dow tumbling ..."

If, indeed, the failure of that first attempt to pass the 'government-at-will' bill, 'sent the DOW tumbling', and, according to this paragraph, it appears it was the ONLY reason the DOW tumbled, then when it passed a few days later - how is it that the market didn't jump? Further - even after the passage of that bill, how are we still descending in the markets?

I think the media is so 'non un-biased' it's sickening. I believe this article is CLEARLY pumping for the passage of this auto bill. Why? Simple. Because it means MORE articles about it, and all the things that will come after it - due TO it. - and that is a simple calculation of job security and increased revenue of ad clicking on their sites.

How about this:

"The Senate did not pass the first attempt at an auto industry bailout bill."